Back To School Shopping Schedule

It’s late August and that means back to school season is almost over. All your shopping is done…right? Well, according to some new MasterCard Research 26% of people don’t complete back to school shopping until after the school year has already started.

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11 Ways Microcontent Gives Your Brand an Advantage

When it comes to the content you create and where and when you post it, it’s important to consider your audience.On the go and always distracted, they’re often more available for a quick snack rather than an entire formal dinner party. Lower the barrier to your content’s success, and fill a spoon instead of a…

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The Ashley Madison Hack in 7 Charts

Unless you’ve been living on Mars for the last 6 weeks, you’ve probably heard of the Ashley Madison Hack. The now infamous website promotes extramarital affairs with the slogan, “life is short, have an affair.” The selling point behind the website was the extreme level of discreteness offered to it’s clients. In a bit of…

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July 2015 Hottest Month on Record

A new study U.S. National Oceanic and Atmospheric Administration reveals that July 2015 was the hottest month ever measured since records started being kept in 1880. What’s even more shocking is nine out of the ten hottest months ever recorded have occurred since 2005. This year has already set record breaking temperatures and some scientists…

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Top Converting B2B Marketing Tactics

A new report from Marketo customers shows the top converting B2B marketing tactics. The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. With referrals and inbound tactics showing the highest conversion rates, it’s easy to see why more companies are investing in content marketing strategies.

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Millennials Take Over American Workforce

2015 marks the first year in which the Millennial Generation has become the dominant generation in the American workforce. A generation that was born post-internet, and raised with mobile technology has now officially taken over the reigns as the highest employed generational group. This article from Business Insider shows some other interesting ways the American…

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12 Things To Look For In A Content Marketing Agency

Choosing the right content marketing agency can feel like a challenge on par with driving stick for the first time or trying to navigate just what the hell happened in True Detective’s second season. It can feel like a lot to perceive all at once, but it’s necessary if you want to be successful. Sure,…

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Marketing Budgets Shift Heavily To Content Marketing

According to the 2015 B2B Content Marketing Trends study by Content Marketing Institute there is a correlation between effectiveness and the amount of budget allocated to content marketing. The most effective marketers allocate 37%, on average, whereas the least effective allocate 16%. Below is a breakdown of how marketers are allocating budget towards content marketing…

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How Your Company Culture Can Help Your Content Marketing

A business is more than a compilation of spreadsheets or even a specific product/service. A business is more personal, more human. It’s a collection of minds, personalities, and attitudes. These human elements subconsciously communicate to customers WHY your business exists. Simon Sinek said it best, “People don’t buy what you do; they buy why you…

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Ad-Blocking Costing Publishers Billions In Revenue

The number of consumers using ad blocking software worldwide has increased 41% year-on-year to 198 million monthly active users, according to a report published Monday by PageFair and Adobe. While that figure may only represent 6% of the global web population, ad blocking is expected to cost publishers more than $21.8 billion in 2015 in…

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