The Technical Side of Humans Marketing to Other Humans

  Tension between technological advancement and human connection is nothing new. As technology grows and develops, we often start to lose sight of the human element. Stories, emotion, and relationships can easily get lost in the quest for technological greatness. This is particularly true in the marketing world. The internet is a great example of…

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People for Periods: Breaking the Stigma Around Menstrual Health

To raise awareness this month for Women’s Health Week and Menstrual Hygiene Day, a creative group of both male and female C5ers set out to build a robust interactive experience to celebrate and raise awareness around an important, but often forgotten part of women’s health.  More than half of the world’s population experiences menstruation monthly, so…

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Beyond the Beat: An Ongoing Interactive Celebration of Music’s Black History

In honor of Black History Month, a few members of our team began discussing ways to help tell stories of influential people that need to be told but aren’t. The conversation led them down the path of discussing black musicians whose meaningful contributions to modern music have been either forgotten or categorically ignored by most…

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Pay it Forward

PAY IT FORWARD Every few months or so, we look for a way to gift our partners with something that reflects our culture. For the past few years, we’ve focused primarily on our core value “Be Good to Each Other.” The exercise has taken us in some pretty cool places. Last December, we designed a…

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What is Brand Storytelling and Why Should You Care About it?

Because, people care more about your culture than you think. Terrence Deal and Allan Kennedy, early experts on corporate culture, say that “culture lives in the way things get done.” I love this thinking, and it’s baked into my definition of culture: the sum contributions – including the mission, vision, and values — of everyone…

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Visage 3.0 is Here!

For the last few months, our sister company, Visage has been heads-down building an entirely new content creation experience. We’re calling it Visage 3.0, and we’re finally ready to show it to you. We’ve had a pretty good time making it, but this is the really fun part for us: getting to show it off: Why did…

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How To Optimize Your Infographic For SEO

Anyone in the digital marketing industry for any amount of time is likely familiar with the notion of search engine optimization (SEO). For the sake of this article, we’re not going to delve into why SEO is important or discuss any extremely technical aspects of SEO. Instead, this article is about optimizing your infographic for…

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Everything We Learned in 2015

Another year has passed, and as we get older, we hope we get a little wiser. At Column Five, we’re lucky to work with a great crew of people, both the team here and at our sister companies Visual News and Visage. At a recent team meeting, we began to reflect on the last year and realized…

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How To Structure A Healthy Content Marketing Mix

Strategy is key in all things. Those who have it are able to plan and achieve. Those who don’t often fly by the seat of their pants and lose their shirts while they’re at it. If I have to explain which you should want to be, then you must really like nudist colonies. See: To…

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Gun Ownership Infographic

Gun ownership, and gun rights have become one of the hottest topics in the news lately. Perhaps that’s because of the increased number of shootings happening in the world today, or maybe because the political season is ramping up rather quickly. Whatever the case, gun ownership is one of the topics where people are either…

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