5 Questions To Ask Before Creating Interactive Infographics

Interactive infographics (often referred to as “interactives“) are gigantic, majestic, gorgeous, mysterious beasts. Everyone loves them, everyone wants them, but there’s a disconnect: Not everyone knows what to expect from them. And that can be very problematic. Because unlike static projects—which more easily adapt to edits, changes, and tweaks—interactive infographics can prove costly when redirecting, reworking, and reconcepting…

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The Marketing Gibberish Generator

As people who work in marketing. We hear a lot of buzzwords. It just sort of comes with the territory. For some, the art of buzzword-dropping is more than a hobby; it’s a lifestyle. And for those elite and special few, we decided to create a “Lorem Ipsum” generator using only marketing buzzwords. Behold, the…

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How to Create Engaging Motion Graphics in Four Steps

What are motion graphics? At its simplest explanation, they are animated graphics that tell a story. It’s a broad explanation, with as many possibilities that you can think of (which is why we love them), so how do you create a compelling and engaging motion graphic? Oh lots of different ways. But throughout the years we’ve…

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Live Data Visualization Exhibit – Fear of Failure

We teamed up with the Laguna College of Art + Design (LCAD) to create a month-long exhibit on the “Fear of Failure and Creative Success.” This exhibit features several installations that shed light on the correlation between failure and creative success. The idea behind the exhibit is to examine the observation that all creative successes first…

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6 Tips for Choosing the Right Presentation Design Agency

Picking the right presentation design agency can be tricky. This is partly because a lot of agencies out there can help you with designing a presentation, but not every agency is exactly the same when it comes to quality and service. Having worked on hundreds of these types of projects, we sometimes feel like we’ve seen it…

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National Donut Day – America’s Favorite Type of Donuts

We’ve been looking forward to this day all year. Sure, we reflect our company mission in the 5 columns we live by (Do Good Work, Value Our Partners, Be Good To Each Other, Be Humble, and Experiment Often). But if we’re being honest—and hadn’t already ordered all the C5-branded stationery—we’re pretty tempted to add a sixth column:…

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How We’re Scaling Visual Content Marketing

According to a new study by Pulse Point, the top barrier for marketers in creating more content is the “lack of resources/budget to deliver high-quality content efficiently.” We took that challenge to heart and decided to come up with a solution. Our answer? A new content marketing program called Newsroom Creative. At the heart of…

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Visual Content Marketing On The Rise

The folks at Hubspot recently released a set of visual content marketing statistics. Since the stats are solely focused on how visuals are used in content marketing efforts, we were immediately drawn to this article and its findings. As people who create visual content every day, it’s reassuring to see how these efforts are resulting in higher engagement and…

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Ebook – How to Maximize Publishing with Microcontent

Content marketing is all about diversity: high-value evergreen content that informs, mixed with high-impact, real-time content to bring awareness to your brand. But content marketers are often pulled in every direction, tasked with creating a high volume of content to fill each bucket while ensuring that every piece feeds long-term brand goals. With limited resources…

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Killswitch Documentary – Newport Beach Film Fest

THE INTERNET IS UNDER ATTACK. FREE SPEECH, INNOVATION, AND DEMOCRACY ARE ALL UP FOR GRABS. Killswitch is about the battle for control over the Internet. Lawrence Lessig, Tim Wu and Peter Ludlow frame the story of two young hactivists, Aaron Swartz & Edward Snowden, who symbolize the disruptive and dynamic nature of the Internet. Their…

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