Inspiration from Inbound 2014

Our marketing team enjoyed a week of inspiration at HubSpot’s Inbound 2014 conference, an exciting meeting of the minds that covered everything from content marketing to finding your personal narrative. Here are a few of our favorite thoughts from the week.     HAVE A PROJECT YOU NEED HELP WITH? LET’S CHAT.

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Inbound 2014: Guy Kawasaki Shares the 10 Things He Learned from Steve Jobs

Photo Credit: Erik Solheim Guy Kawasaki, former chief evangelist of Apple and current chief evangelist for Canva, kicked off Inbound 2014 with a few wise words for marketers—lessons learned from the late Steve Jobs. From thoughts on graphic design to innovating, Kawasaki delivered a keynote to inspire and remind marketers how to create better brands. Here are his…

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Work of the Week: Small Business, Australia, and More

  Column Five is no one-trick pony; we’re constantly creating a variety of visual content with our partners. Whether it’s an annual report, infographic or live-action video, we love the challenge. But what we love most is getting to share these projects with the world, so we take time each week to do just that….

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Visual Storytelling: Shampoo vs. Conditioner

No matter how much we try to ration, no matter how much more conditioner or less shampoo we use, we still end up uneven. Is it a conspiracy? We may never know.

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C5’s Five Columns: Experiment Often

Typical conversations about company values and mission statements aren’t exactly thrilling. People often glaze over when hearing business speak and jargon. We hate that, too, which is why we aim for real talk instead. That’s why the foundation of everything we do and believe in is supported by our Five Columns: Do Good Work,Be Good…

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Creating One-Of-A-Kind Content: An Interview With Dr Pepper’s Sharon Leath

(This post originally appeared on NewsCred.) It takes a certain kind of person with a special personality to be able to keep a positive attitude while navigating the murky waters of the land of “it’s never been done before.” It is especially true when you’re leading a global brand’s marketing team into the “darkness,” and…

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Warning: Your Mood Might Affect Your Ability to Interpret Data

(This post originally appeared on Visage.) Ever notice that when you’re in a bad mood, you tend to make more mistakes? You stub your toe, fumble your cell phone, or misdial a number. According to a recent study from Tufts, your mood can also affect your visual judgement, particularly your ability to effectively interpret data…

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Work of the Week: Millennial Renters, Community Service, and More

Column Five is no one-trick pony; we’re constantly creating a variety of visual content with our partners. Whether it’s an annual report, infographic or live-action video, we love the challenge. But what we love most is getting to share these projects with the world, so we take time each week to do just that. Check…

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Data’s Dark Side: Creating The Rover’s Dystopian Future

We are excited about all the projects we take on. But when the opportunity to create propaganda posters for a dystopian world and host the president of the Robert Pattinson fan club in our office is presented, we jump. At least that’s what happened when film distribution company A24 asked us to help create visual…

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Content Marketing At Scale: Storytelling With Data + Insights

(This post originally appeared on NewsCred.) Part 2 in a series on creating content at scale. Click here for part 1. Humans live, breathe, and dream stories. Most people know this intuitively, but there is also research to support storytelling as a primary basis for how we categorize, remember, and make meaning. For example, a…

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