Spooky and Successful Viral Content Marketing for Halloween

You don’t have to sell candy or costumes to capitalize on a successful and viral Halloween content marketing campaign. As these brilliant brands have shown, anyone can dress up their marketing to get in on everyone’s favorite haunted holiday. Here are a few of NewsCred’s favorites.

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Check Out the Native American Translations of 27 State Names

Sure, we may call Iowa the Hawkeye State or Kansas the Sunflower State, but the real meanings behind state names have a history all their own. Many represent the country’s Native American heritage, as either direct translations or permutations of native dialects. When translated, these names reveal interesting insights into indigenous cultures across the country. These were particularly interesting to C5 Art Director Shane Keaney, who decided to do some research to find out which state names have Native American roots. Take a look at the infographic to see what we found.

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With Content, Emotion Matters More Than Traffic: An eMarketer Breakfast Recap

Content is no longer a buzzword, but the best way for brands to truly connect with their audience. This was echoed in London at an eMarketer #eMbreakfast that kicked off with a presentation by analyst Bill Fisher who reminded us of the complexity and challenges surrounding content marketing. The biggest takeaway? Content will only work when it actually connects with people and betters their lives. In fact, 31% of people share content just because it makes them laugh.

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7 Tips for Using Data in Your Presentations

When it comes to giving presentations, a well-designed visual aid can help you get your point across quickly and clearly. Couple this with solid data to add objective validation to your ideas, and you’ve struck presentation gold.

Including cold, hard numbers lends credibility to your presentation—and using data visualization can make those numbers easier to understand. How? Follow these 7 tips for using data in your presentations, so you can be more effective and memorable.

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Work of the Week: Tech Talk, Maternity Leave, and More

Column Five is no one-trick pony; we’re constantly creating a variety of visual content with our partners. Whether it’s an annual report, infographic or live-action video, we love the challenge. But what we love most is getting to share these projects with the world, so we take time each week to do just that. Check out this Work of the Week, and if you want to see more of what we do, check out our portfolio.

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3 Ways Brands Can Succeed as Advertising and Technology Evolve

Michael Brenner of NewsCred gives a recap of the three themes that emerged from Adweek this year. Learn about the 3 ways brands can succeed as advertising and technology evolve.

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LA’s Parking Signs Get a Visual Makeover

No matter what city you live in, parking signs can be a freaking nightmare. But in Los Angeles, they are nothing short of maddening.

Luckily, LA City Council’s Transportation Committee voted to simplify the signs last week. Why are we so excited? Not only will the simplification make life easier for anyone with a car in LA, the proposed revamp gives signs a full visual makeover.

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What Makes a Data Visualization Memorable?

As data designers, we’re always on the lookout for new ways to present information most effectively. It’s not just about making data look good; it’s about making the experience of viewing that data better for the audience in many ways. A recent MIT study took a look at the issue to determine whether or not

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What Is the Future of Content Marketing? Two Veterans Weigh In

Content marketers have a lot on their plates these days as more and more brands are realizing that creating content and driving business goals go hand in hand. NewsCred spoke with two content marketing veterans to pick their brains about the state of content marketing, how to make your content stand out, and what the future may hold.

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A Conversation with Drew Banks of Prezi on Creating Effective Presentations

We recently caught up with Drew Banks (@drewbanks), Head of International at presentation software company Prezi, to get his take on creating effective presentations, the future of presenting, and more. Here’s what he had to say.

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