Beyond the Beat: An Ongoing Interactive Celebration of Music’s Black History

In honor of Black History Month, a few members of our team began discussing ways to help tell stories of influential people that need to be told but aren’t. The conversation led them down the path of discussing black musicians whose meaningful contributions to modern music have been either forgotten or categorically ignored by most…

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Pay it Forward

PAY IT FORWARD Every few months or so, we look for a way to gift our partners with something that reflects our culture. For the past few years, we’ve focused primarily on our core value “Be Good to Each Other.” The exercise has taken us in some pretty cool places. Last December, we designed a…

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What is Brand Storytelling and Why Should You Care About it?

Because, people care more about your culture than you think. Terrence Deal and Allan Kennedy, early experts on corporate culture, say that “culture lives in the way things get done.” I love this thinking, and it’s baked into my definition of culture: the sum contributions – including the mission, vision, and values — of everyone…

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Visage 3.0 is Here!

For the last few months, our sister company, Visage has been heads-down building an entirely new content creation experience. We’re calling it Visage 3.0, and we’re finally ready to show it to you. We’ve had a pretty good time making it, but this is the really fun part for us: getting to show it off: Why did…

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How To Optimize Your Infographic For SEO

Anyone in the digital marketing industry for any amount of time is likely familiar with the notion of search engine optimization (SEO). For the sake of this article, we’re not going to delve into why SEO is important or discuss any extremely technical aspects of SEO. Instead, this article is about optimizing your infographic for…

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Everything We Learned in 2015

Another year has passed, and as we get older, we hope we get a little wiser. At Column Five, we’re lucky to work with a great crew of people, both the team here and at our sister companies Visual News and Visage. At a recent team meeting, we began to reflect on the last year and realized…

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How To Structure A Healthy Content Marketing Mix

Strategy is key in all things. Those who have it are able to plan and achieve. Those who don’t often fly by the seat of their pants and lose their shirts while they’re at it. If I have to explain which you should want to be, then you must really like nudist colonies. See: To…

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Gun Ownership Infographic

Gun ownership, and gun rights have become one of the hottest topics in the news lately. Perhaps that’s because of the increased number of shootings happening in the world today, or maybe because the political season is ramping up rather quickly. Whatever the case, gun ownership is one of the topics where people are either…

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We Do Good Work With Good People Video

Every quarter, we spend one workday trying to creatively innovate something at our company—known internally as “Hack Day.” Most recently, we sought to communicate a very central brand message: We Do Good Work With Good People. It may sound a bit vague or lofty, but this phrase has become our driving force and sense of purpose….

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8 Mandatory Motion Graphic Distribution Tactics

Motion graphics are amazing. Sure, they aren’t time travel or teleportation, but tech doesn’t always have to be a sliding scale, okay? Actually, taken a step farther, “video” is pretty much a secret password for grabbing a person’s attention. By now, you could even make the argument that group-watching YouTube videos has far-surpassed baseball as…

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