Project Snapshot: Mashable’s “Something’s Got to GIF” Interactive Poll and Infographics

In this project snapshot, we take a look at Mashable’s “Something’s Got to GIF” interactive poll and infographics.

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Q&A: Why Metrico’s Game Designers Were Inspired by Infographics

This post originally appeared on Visage. Infographics are more than mainstream; they’re moving into the immersive entertainment world. The new video game Metrico (great name, even better tagline: A Game About Infographics and Free Will), was inspired by—of all things—infographics. Mirroring the minimalist infographic design aesthetic and gamifying users’ data input, Metrico combines all our…

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Proving ROI In 48 Hours: How Forbes + Dell Pioneered Modern Brand Journalism

This post originally appeared on NewsCred. At their talk at the 2014 #ThinkContent Summit, Dell’s Managing Editor Stephanie Losee and Forbes’ CRO Mark Howard discussed how brand journalism became a dirty word despite emerging as a lifeboat for the journalism industry. “There were a lot of great journalists who lost work because the economics of…

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The 4 Things Your Brand Style Guide Is Missing

Your brand is communicating in more ways than ever, using new tools and mediums to get your message across. From tweets and annual reports to infographics and sales collateral, your content reaches many audiences, both internal and external. And at each touch point, a unified visual identity is necessary to create a consistent brand experience. A robust brand style guide is the best way to ensure that visual presentation is unified, but your brand managers and designers will only adhere to what’s included.

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How a Divisible Content Strategy Gives Your Brand More for Less

Divisible Content is a content creation strategy that offers brands an easy, economical way to create a large batch of content with minimal investment. How can you get started? Check out this infographic to learn what Divisible Content is, how it helps, and how your brand can create it.

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Time for Social: 5 Lessons Luxury Brands Can Learn From Rolex

Some brands just know how to do social right. Here are 5 lessons luxury brands can learn from Rolex.

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Data Visualization 101: Pie Charts

In our Data Visualization 101 series, we tell you everything you need to know about each individual chart type. In this installment: pie charts.

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Work of the Week: Hacking Your Schedule, Bitcoins, and More

Each week we showcase a few completed projects. In this Work of the Week: hacking your schedule, Bitcoins, and more.

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What Brands Can Learn About Viral Marketing From Jimmy Fallon

“The Tonight Show with Jimmy Fallon” is a content marketing machine, but it’s more than just funny stuff. Here are the lessons marketers can learn from this master entertainer.

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5 Things Marketers Can Learn from Designers

Marketers and designers are increasingly working together these days as both are reliant on each other to complete their respective tasks and goals. Designing without a goal in mind isn’t really designing, and marketing without a proper platform is like yelling into an empty void. The marketer needs to drive potential customers to the sales team, and the designer requires interesting projects to satiate his or her creative needs. While we often work together, similarities can sometimes end there—the workflows, thought process, and reasoning behind certain decisions can be completely off between team members.

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