What Is Content Marketing? And Why You Need to Understand It!

This post originally appeared on NewsCred. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it? It reminds me of the classic journalism approach of answering the who, what,…

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How to Make a Papercraft Donut

We like to experiment often in our work, playing around with new mediums, picking up new skills, and flexing our creative muscles to create projects just for fun. Sometimes we explore deep topics, like in our Interactive Supreme Court Decisions interactive, and sometimes we feel like doing something a little lighter. Here, papercraft king and Art Director Riley Hoonan shows us how to make a papercraft donut, inspired by the Be Good to Each Other shirts we gave away at SXSW earlier this year. (We think Homer Simpson would be proud.)

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Project Snapshot: Mashable’s “Something’s Got to GIF” Interactive Poll and Infographics

In this project snapshot, we take a look at Mashable’s “Something’s Got to GIF” interactive poll and infographics.

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Q&A: Why Metrico’s Game Designers Were Inspired by Infographics

This post originally appeared on Visage. Infographics are more than mainstream; they’re moving into the immersive entertainment world. The new video game Metrico (great name, even better tagline: A Game About Infographics and Free Will), was inspired by—of all things—infographics. Mirroring the minimalist infographic design aesthetic and gamifying users’ data input, Metrico combines all our…

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Proving ROI In 48 Hours: How Forbes + Dell Pioneered Modern Brand Journalism

This post originally appeared on NewsCred. At their talk at the 2014 #ThinkContent Summit, Dell’s Managing Editor Stephanie Losee and Forbes’ CRO Mark Howard discussed how brand journalism became a dirty word despite emerging as a lifeboat for the journalism industry. “There were a lot of great journalists who lost work because the economics of…

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The 4 Things Your Brand Style Guide Is Missing

Your brand is communicating in more ways than ever, using new tools and mediums to get your message across. From tweets and annual reports to infographics and sales collateral, your content reaches many audiences, both internal and external. And at each touch point, a unified visual identity is necessary to create a consistent brand experience. A robust brand style guide is the best way to ensure that visual presentation is unified, but your brand managers and designers will only adhere to what’s included.

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How a Divisible Content Strategy Gives Your Brand More for Less

Divisible Content is a content creation strategy that offers brands an easy, economical way to create a large batch of content with minimal investment. How can you get started? Check out this infographic to learn what Divisible Content is, how it helps, and how your brand can create it.

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Time for Social: 5 Lessons Luxury Brands Can Learn From Rolex

Some brands just know how to do social right. Here are 5 lessons luxury brands can learn from Rolex.

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Data Visualization 101: Pie Charts

In our Data Visualization 101 series, we tell you everything you need to know about each individual chart type. In this installment: pie charts.

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Work of the Week: Hacking Your Schedule, Bitcoins, and More

Each week we showcase a few completed projects. In this Work of the Week: hacking your schedule, Bitcoins, and more.

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