The U.S. Rape Statistics You Should Know

In the wake of the Bill Cosby scandal, New York Magazine has created what may now be considered one of the most powerful magazine covers of all time. As noted in the article, the stories of rape have stirred serious discussion, thanks in large part to social media. But at the center of this scandal is a simple truth:…

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Donald Trump Offends The Masses

If you’ve been listening at all over the last 3 weeks or so, you’ve probably heard news from this guy named Donald Trump. A real estate mogul and television personality who’s thrown his hat in the ring for President of the United States of America, Señor Trump made his big announcement about a month ago by way of an escalator grand…

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The 11 Don’ts of Presentation Design

Presentations are tricky. Whether it’s a deck for online readers or slides to help guide a live speech, presentation design can stir up a lot of doubts. Is this enough? Is it too much? Does this look right? Does it make sense? Am I asking too many questions? Relax. Presentations can feel universally threatening to…

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Newsroom Creative – Weekly Roundup

The summer is officially here! That means trips to Disneyland, movie theaters, and airports—all three of which have made their way into this week’s newsroom creative roundup. Whenever we get ahold of a good data set, we immediately try to visualize it to look for an interesting story worth telling. These three pieces of microcontent really jumped…

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10 Qualities Every Good Explainer Video Needs

Everyone likes learning something new. After all, that’s what’s made Wikipedia the closest thing the Internet has to an omnipotent being. Keep that interest in mind as you create your content. Your audience is a curious batch, no matter who they are, which is why explainer videos are perfect for any target audience. Explainer videos…

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The Science Behind Why Native Ads Work

Content is only as good as a brand’s ability to share it. As content saturates the marketplace, however, sharing has become a bit more complicated. To help provide some answers, we teamed up with Sharethrough to create this interactive microsite on The Science Behind Native Ads. The microsite visualizes native ads’ superiority to banner ads…

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5 Questions To Ask Before Creating Interactive Infographics

Interactive infographics (often referred to as “interactives“) are gigantic, majestic, gorgeous, mysterious beasts. Everyone loves them, everyone wants them, but there’s a disconnect: Not everyone knows what to expect from them. And that can be very problematic. Because unlike static projects—which more easily adapt to edits, changes, and tweaks—interactive infographics can prove costly when redirecting, reworking, and reconcepting…

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The Marketing Gibberish Generator

As people who work in marketing. We hear a lot of buzzwords. It just sort of comes with the territory. For some, the art of buzzword-dropping is more than a hobby; it’s a lifestyle. And for those elite and special few, we decided to create a “Lorem Ipsum” generator using only marketing buzzwords. Behold, the…

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How to Create Engaging Motion Graphics in Four Steps

What are motion graphics? At its simplest explanation, they are animated graphics that tell a story. It’s a broad explanation, with as many possibilities that you can think of (which is why we love them), so how do you create a compelling and engaging motion graphic? Oh lots of different ways. But throughout the years we’ve…

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Live Data Visualization Exhibit – Fear of Failure

We teamed up with the Laguna College of Art + Design (LCAD) to create a month-long exhibit on the “Fear of Failure and Creative Success.” This exhibit features several installations that shed light on the correlation between failure and creative success. The idea behind the exhibit is to examine the observation that all creative successes first…

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