Work of the Week: Tech Talk, Maternity Leave, and More

Column Five is no one-trick pony; we’re constantly creating a variety of visual content with our partners. Whether it’s an annual report, infographic or live-action video, we love the challenge. But what we love most is getting to share these projects with the world, so we take time each week to do just that. Check out this Work of the Week, and if you want to see more of what we do, check out our portfolio.

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3 Ways Brands Can Succeed as Advertising and Technology Evolve

Michael Brenner of NewsCred gives a recap of the three themes that emerged from Adweek this year. Learn about the 3 ways brands can succeed as advertising and technology evolve.

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LA’s Parking Signs Get a Visual Makeover

No matter what city you live in, parking signs can be a freaking nightmare. But in Los Angeles, they are nothing short of maddening.

Luckily, LA City Council’s Transportation Committee voted to simplify the signs last week. Why are we so excited? Not only will the simplification make life easier for anyone with a car in LA, the proposed revamp gives signs a full visual makeover.

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What Makes a Data Visualization Memorable?

As data designers, we’re always on the lookout for new ways to present information most effectively. It’s not just about making data look good; it’s about making the experience of viewing that data better for the audience in many ways. A recent MIT study took a look at the issue to determine whether or not

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What Is the Future of Content Marketing? Two Veterans Weigh In

Content marketers have a lot on their plates these days as more and more brands are realizing that creating content and driving business goals go hand in hand. NewsCred spoke with two content marketing veterans to pick their brains about the state of content marketing, how to make your content stand out, and what the future may hold.

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A Conversation with Drew Banks of Prezi on Creating Effective Presentations

We recently caught up with Drew Banks (@drewbanks), Head of International at presentation software company Prezi, to get his take on creating effective presentations, the future of presenting, and more. Here’s what he had to say.

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5 Things You Can Learn from Red Bull’s Visual Content Strategy

In recent years, Red Bull has transitioned from a beverage brand to a full-blown media company with an exceedingly smart visual content strategy that takes content marketing to new heights. What are the keys to Red Bull’s world dominance? Here are the 5 things you can learn from Red Bull’s visual content strategy.

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A Conversation with Krochet Kids intl. on the Inspiration, Challenges, and Triumphs of Running a Non-Profit Apparel Brand

Column Five recently helped Krochet Kids intl. produce their annual report, a unique opportunity to flex our creative muscles. Inspired by the organization’s work, we chatted with KK intl.’s CEO and Cofounder Kohl Crecelius about the creative challenges of running a non-profit apparel company that challenges traditional models of, well, everything.

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One Key To Content Marketing (And Life) Success

Recently, Joe Pulizzi shared his secret to content marketing (and life) success: Write down your goals, then review them every day.

Just a few weeks ago, Ryan Allis, CEO and founder of iContact, shared his secret to success in life, entrepreneurship, and the world in 1,285 slides—just ahead of his 30th birthday. Let me save you 1,285 clicks. His main point: Document your goals.

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The Universal Question: How Do You Measure Content Marketing’s Value?

Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value of what they do everyday. How do you measure engagement? Can you really know what’s going on in the brain of a potential buyer just by the amount of time they spend on your page? What do metrics like click-through rates and social shares really mean in relationship to sales?

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