Content Creation Services

Data Visualization

Turn numbers into data stories with data visualization designed for comprehension, retention, and recall.

 Why Data Visualization Matters

With the rapid growth of information, there is more data available than ever. But how do you find and tell the unique stories in that data? Data visualization. By turning complex information into beautiful and engaging visuals, you can communicate interesting and relevant insights in a format that humans are biologically wired to respond to. That’s because visualization effectively targets the brain’s visual processing system, effectively increasing:

  • Appeal

    Beautiful, attention-grabbing visualizations pique interest and make content more accessible.

  • Comprehension

    Visual attributes like color, shape, and orientation make it easier for the brain to process key information. (An MIT study found that humans can process visual content in 13 milliseconds.) 

  • Retention

    The visual processing system forms connections to information already stored in the brain, making content easier to recall later.

Through data design, you can tell unique stories, provide valuable information, and increase your credibility, helping you build stronger relationships through content.

 Applications for Data Visualization

Whether you’re creating data visualizations from internal data or outside sources, visualization is a versatile and flexible visual communication format that can be used as a standalone piece or supplemental content for a variety of formats, including: 

  • Annual reports
  • Articles
  • Brochures
  • Case studies
  • Infographics
  • Interactive content
  • Microcontent
  • Motion graphics
  • Presentations
  • Reports
  • Videos
  • White papers

In a world where attention spans are increasingly shortened, data visualization is a powerful tool to cut through the noise and gain the visibility your brand needs.

How We Approach Data Visualization

We explore your company’s internal data or credible external data to find interesting stories, then extract unique and relevant insights to build a well-structured narrative that will engage your audience. To bring that data to life, our data design experts create beautiful visualizations optimized to increase appeal, comprehension, and retention. The result is engaging, easy-to-digest, and versatile data visualizations that enhance a wide variety of content.

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