How are companies in my industry currently using AI for marketing?

B2B SaaS companies are using AI for lead scoring, content personalization, and predictive analytics to identify high-value prospects, while e-commerce brands focus on product recommendations, dynamic pricing, and customer service automation.
Financial services and healthcare organizations leverage AI for compliance-friendly content creation, risk assessment, and personalized customer communications, all while maintaining strict data privacy and regulatory requirements.
Across industries, the most common AI applications include email marketing optimization, social media management, SEO content creation, and customer segmentation, with successful companies combining multiple AI tools for comprehensive marketing automation.