- Conduct a competitive analysis to identify positioning opportunities. Study how competitors position themselves to find gaps in the market. Look for ways to stand out by taking a different approach or serving an underserved segment within your market.
- Focus on emotional benefits, not just functional features. Move beyond describing what your product does to explaining how it makes customers feel and what outcomes it enables. People buy based on emotion and justify with logic.
- Test and iterate based on market feedback. Brand positioning isn’t set in stone. Continuously gather feedback from customers, prospects, and the market to refine your positioning and messaging for maximum impact.
- Build positioning around your unique brand story. Identify what makes your brand different – your background, values, approach, or perspective – and use that to create positioning that competitors can’t easily replicate.
Read more → How to Differentiate Your SaaS Brand (and Win Your Market)