How can I measure the ROI of implementing AI in my marketing?

Track productivity metrics like time saved on content creation, research, and reporting, along with quality improvements measured through engagement rates, conversion rates, and campaign performance compared to pre-AI benchmarks.
Measure direct cost savings from reduced manual labor, faster campaign deployment, and improved targeting efficiency, while also tracking revenue increases from better personalization, optimized send times, and enhanced customer experiences.
Establish clear KPIs before implementation, including content production volume, campaign response rates, lead quality scores, and customer acquisition costs, then regularly analyze these metrics to demonstrate AI’s impact on your marketing objectives.