How do I implement AI tools within my existing marketing workflow?

  • Start by auditing your current workflows to identify time-consuming, repetitive tasks that don’t require deep creativity or judgment—these are ideal candidates for AI augmentation while keeping strategic decisions and creative direction in human hands.
  • Implement AI tools gradually by assigning team members to experiment with specific tools and report findings, then integrate the most effective solutions into your existing tech stack with proper training and clear guidelines for usage.
  • Focus on seamless integration by choosing AI tools that work with your current systems, establishing clear processes for human oversight, and creating workflows that combine AI efficiency with human creativity and strategic thinking.

Read more → The Smartest Way Marketers Can Use AI (From a Pro)