How Do I Write a Tagline?

A tagline is a short phrase that captures your brand essence, personality, and positioning while distinguishing you from competitors.
Follow this four-step process to write a tagline:
- Write a paragraph explaining who you are and what you do.
- Condense that into one or two lines, focusing on emotional hooks and brand benefits.
- Tighten and polish further while using succinct, exciting language.
- Test your top options with customers and employees to see what resonates.
Before writing, ensure you have clarity on your Brand Heart (purpose, vision, mission, values) since your tagline is an extension of these core principles.