How do SaaS brands measure the success of content marketing campaigns?

Set clear, measurable goals before launching using metrics that align with your specific objectives rather than vanity metrics. Focus on quality over quantity—a blog post with tons of traffic means nothing if your goal is ebook downloads and people are bouncing without converting.
Track key performance indicators across the buyer journey, including cost per lead, customer lifetime value, and conversion rates. For awareness campaigns, monitor impressions and engagement; for consideration stage, track downloads and email signups; for conversion, measure sales and revenue attribution.
Calculate ROI using proper measurement frameworks by comparing campaign costs against measurable outcomes.
Use data to optimize future campaigns through A/B testing and hypothesis-driven experiments. Track what’s working versus what isn’t, then allocate more resources to high-performing tactics while eliminating or improving underperforming elements.