How do SaaS brands use client case studies as marketing tools?

Tell compelling narratives with four key elements: identify the customer’s problem, explain why they chose your solution over competitors, detail how you solved their challenge, and showcase the measurable results. Remember that the customer is the hero of the story, not your brand.
Use social proof to build credibility by incorporating customer quotes from large clients into multiple pieces of content. This signals to enterprise prospects that companies like theirs already trust you and helps demonstrate scale and stability.
Create versatile content formats, including traditional written case studies, social media posts, video testimonials, and interactive content. Case studies can be repurposed across multiple channels and touchpoints in the buyer journey.
Leverage case studies for enterprise positioning by showcasing your largest customers, highlighting growth metrics (like “10,000 customers globally”), and creating content continuity that reinforces your credibility throughout various marketing materials.