How do SaaS firms support customer onboarding with content?

Create educational content that helps customers understand and use your product effectively. This includes step-by-step guides, tutorials, and practical tips that address common challenges and questions during the onboarding process.
Use video and interactive formats to demonstrate product features and functionality. Video tutorials, webinars, and interactive guides can make complex processes easier to understand and follow.
Provide value-driven resources such as templates, checklists, and best practices that help customers achieve success with your product. This type of content positions your brand as a helpful partner rather than just a vendor.
Create content that addresses different user personas within the customer organization. Since B2B purchases often involve multiple stakeholders, ensure your onboarding content speaks to different roles and use cases.