How do we train our team to use AI marketing tools effectively?

Start with foundational AI education covering capabilities, limitations, and best practices, then assign specific team members to experiment with different tools and share findings with the group to build collective expertise.
Provide hands-on training focused on prompt engineering, quality evaluation, and integration with existing workflows, emphasizing that AI is a thought partner that enhances human creativity rather than replacing human judgment.
Create ongoing learning opportunities through regular tool evaluations, shared prompt libraries, and documented best practices while fostering a culture of experimentation where team members feel comfortable testing new AI applications.