How do you build a brand identity?

A brand identity should be a comprehensive and flexible set of tools to help you communicate visually across all channels. These are the key steps to build a solid brand identity.

Step 1: Know your brand foundation, including brand heart, brand name, brand essence, and messaging.
Step 2: Assess your current identity to identify any gaps or misalignment.
Step 3: Audit your competition to identify ways to stand out.
Step 4: Choose a visual direction.
Step 5: Write a branding brief.
Step 6: Design your logo.
Step 7: Choose your color palette.
Step 8: Choose your typography.
Step 9: Design additional elements, including photography, illustration, iconography, data visualization, etc.
Step 10: Build your brand guidelines to help content creators apply them correctly.