How do you measure the ROI of a content strategy for SaaS products?

Set specific, measurable goals before launching rather than vague objectives like “building brand awareness.” Define concrete metrics like website visits, ebook downloads, or lead generation that align with your business objectives and can be accurately tracked.
Calculate key SaaS metrics, including Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and lead value to understand the true financial impact of your content. Use formulas like CLV = Average Purchase Value × Purchase Frequency × Customer Lifespan.
Focus on relevant metrics over vanity metrics by choosing measurements that directly tie to your goals. While impressions might seem exciting, conversions and lead quality are more meaningful for SaaS ROI calculation.
Approach ROI measurement as integral to strategy rather than an afterthought. Proper measurement gives you a competitive advantage.