How is generative AI changing content marketing?

Generative AI is AI that can automate content creation activities, including writing, video, audio, images, etc.
It can perform work activities that absorb 60-70% of employees’ time, allowing marketers to shift from repetitive tasks to high-level thinking, strategy, and intelligent experiments that require human creativity and strategic insight.
The most successful marketers will leverage generative AI to create content outlines, ideas, and first drafts, then infuse them with authentic perspective, case studies, and industry expertise to create content that resonates with audiences and builds trust.