How much should we budget for AI marketing tools?

AI marketing tool costs vary widely, from free options like ChatGPT to enterprise solutions costing thousands monthly, so start with a pilot budget of 5-10% of your marketing budget to test tools before scaling investment.
Consider both direct tool costs and implementation expenses, including training, integration, and potential productivity gains that can offset initial investment. (Many tools pay for themselves through time savings and improved campaign performance.)
Budget strategically by prioritizing tools that address your biggest pain points first, then gradually expand as you prove ROI, remembering that the right AI tools can actually reduce overall marketing costs through improved efficiency and targeting.