How should AI fit into my overall content marketing strategy?

AI can enhance every part of your content strategy, from audience research and competitive analysis to content ideation, creation, optimization, and performance tracking. However, it still requires human oversight for things like creative direction and strategic decision-making.
The most effective approach treats AI as a thought partner for exploring ideas, generating outlines, and automating repetitive tasks like reporting and data analysis, freeing your team to focus on high-level strategy and relationship-building.
AI works best when integrated into your existing workflow to support specific goals like improving personalization, scaling content production, or enhancing customer segmentation, rather than replacing your entire content creation process.