How to Build a Brand Strategy

A brand strategy includes three key phases:

Phase 1: Find Your Brand Heart
- Purpose: Why do we exist?
- Vision: What future do we want to help create? What does the future look like?
- Mission: What are we here to do? How do we create that future?
- Values: What principles guide our behavior?
Phase 2: Articulate Your Messaging
- Create Your Brand Essence
- Identify your personality
- Identify your brand voice
- Identify your tone
- Create Your Brand Messaging
- Articulate your value prop
- Distill your tagline
- Identify your messaging pillars
Phase 3: Design Your Visual Identity
- Logo
- Typography
- Colors
- Imagery