How to Create a Content Strategy

A comprehensive content strategy contains three phases:

Phase 1: Discovery
- Step 1: Review Your Business Goals
- Step 2: Do a Content Audit
- Step 3: Review Your Tech Stack
Phase 2: Planning
- Step 4: Document Your Content Strategy Goals
- Step 5: Identify Your Personas
- Step 6: Map Your Customer Journey
- Step 7: Determine Your Measurement Approach
- Step 8: Choose Your Channel Mix
- Step 9: Create Your Content Pipeline
- Step 10: Assign Workflow & Governance
- Step 11: Know Your Tools
Phase 3: Creative
- Step 12: Brainstorm Campaigns
- Step 13: Build Your Editorial Calendar