What are B2B marketing channels?

B2B marketing channels are prioritized in three tiers: website/blog, SES (social, email, search), and additional channels. Your website and blog serve as the central hub for all content, while LinkedIn, email marketing, and search engine optimization form the core of most B2B distribution strategies.
Social media channels vary in effectiveness, with LinkedIn being the most valuable for B2B brands. According to research, 77% of B2B marketers say LinkedIn produces the best results, though other platforms like Twitter, Facebook, and even Pinterest can generate qualified leads depending on your audience.
Email marketing remains one of the most effective B2B channels for nurturing prospects and building relationships. It’s typically used to distribute gated content, nurture leads through automated sequences, and maintain regular contact with prospects throughout their extended buyer journey.
Additional B2B channels include industry publications, conferences, webinars, and paid advertising. These channels may require deeper expertise but can provide significant value for reaching specific audiences, building thought leadership, and generating qualified leads in targeted industries.