What are Column Five’s core values?

  • Column Five believes businesses can shape our world for the better through strong communities, using storytelling as “the last remaining competitive advantage” to help brands build meaningful relationships and make good choices for people, profit, and planet.
  • Key values include:
    • Be Curious: Lead with questions, listen intently, and learn and teach passionately.
    • Do Good Work: Create things that get results, make you proud, and make someone else’s day.
    • Embrace Diversity: Explore unique perspectives that make our ideas and our work better.
    • Act Courageously: Think, speak, and act with conviction and common sense.
    • Be Good to Each Other: Keep your head up, encourage each other, and enjoy yourself.
  • The agency prioritizes transparency, authenticity, and partnership over vendor relationships, helping clients find and tell stories that create trust, inspire belief, and attract like-minded communities around shared values.

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