- Personal brand-building: Executive thought leadership is replacing traditional corporate content. Platforms like LinkedIn are becoming crucial for B2B influence, with individual thought leaders creating more engaging content than corporate accounts.
- AI-enhanced go-to-market processes: Teams are using AI tools to optimize and automate buyer journey processes while creating cross-functional pods that combine marketing, sales development, and technical talent.
- Human-centered connection: In-person events, authentic experiences, and personal relationships are increasingly important for building trust and standing out from automated competition.
- Data-driven storytelling: Companies are using proprietary data to create unique, credible content that competitors can’t replicate, making internal data the secret weapon for differentiation (especially against generic AI-generated content).
Read more → The SaaS Marketing Strategies Experts Say You Should Try