What are strategies for B2B SaaS influencer marketing?

Focus on micro and nano-influencers rather than million-follower accounts. Nano-influencers (100-10,000 followers) and micro-influencers (10,000-50,000 followers) have the highest engagement rates and most loyal followings, making them more effective for B2B SaaS than larger influencers.
Leverage LinkedIn as the primary platform for B2B influencer marketing, moving toward personality-driven content created by specific individuals rather than corporate accounts.
Target influencers who align with your brand values via collabs, cobrands, and partnerships.
Measure success with proper metrics. Track engagement rates, lead generation, and ROI to justify influencer marketing spend and optimize campaigns.