What are the keys to good B2B marketing?

Good B2B marketing is:

Strategic: Content should be tied to clear goals and clear metrics for success. This drives better results.
Credible: Effective B2B marketing positions brands as trusted authorities by leveraging subject matter expertise, original research, and data storytelling. This credibility is essential for high-consideration purchases where trust is paramount.
Valuable: The most successful B2B marketing provides practical insights, industry trends, and actionable advice that helps prospects succeed in their roles. This approach positions brands as valuable resources rather than just vendors.
Consistent: Since B2B sales cycles involve multiple stakeholders over extended periods, effective marketing ensures brand voice, key messages, and visual identity remain consistent whether prospects encounter the brand through content, sales, or customer service.