What do you need to do B2B marketing successfully?

Establish a strong brand foundation before creating content. This includes defining your brand heart (purpose, vision, mission, values), developing clear messaging frameworks, and creating visual identity guidelines that ensure consistent brand expression across all marketing efforts.
Develop comprehensive buyer personas and map the customer journey. Understand who your ideal customers are, their pain points, decision-making process, and information needs at each stage. This enables you to create targeted content that addresses specific challenges and moves prospects toward purchase.
Build the right team with diverse skills, including strategy, content creation, design, and distribution. Even small teams can be effective by focusing on roles rather than job titles, ensuring coverage of essential functions like subject matter expertise, writing, editing, and project management.
Invest in quality content creation and distribution systems. Develop workflows for consistent content production, establish approval processes, and create systems for measuring performance. This infrastructure enables scalable, sustainable marketing operations that can grow with your business.