What does a content strategy include?

Goals, target audience research, and brand strategy alignment. This foundation covers your business objectives, detailed buyer personas, customer journey mapping, and how your content will reflect your brand heart, messaging framework, and visual identity.
Content planning elements such as content pillars, editorial calendars, and distribution channels. This covers the types of content you’ll create, key topics and themes, publishing schedules, and how you’ll reach your audience through owned, earned, and paid channels.
Measurement frameworks and resource planning. This encompasses the KPIs and metrics you’ll track, tools and technologies you’ll use, team roles and responsibilities, and budget allocation for content creation and distribution.
Production processes and quality control measures. This includes workflows for content creation, approval processes, brand guidelines to ensure consistency, and systems for optimizing and iterating based on performance data.