What Is a Brand Personality?

A brand personality is the essence of who you are—the core traits you can use to describe your brand. Are you sophisticated and elegant? Fun and playful? Kind and approachable? Defining these traits is key to building a strong visual and verbal identity that communicates who you are through all channels, from your website to your social media presence.
Your brand personality is an extension of your Brand Heart (purpose, vision, mission, values), so you need an intimate understanding of these core principles before articulating personality effectively.
Your personality should be an authentic reflection of who you are. If not, your audience will not genuinely connect with you.