What Is a Brand Voice?

A brand voice is simply the verbal expression of your brand personality—it’s how you write and speak in your written communications. As branding expert Marty Neumeier says, “If you can’t tell who’s talking when the trademark is covered, then the brand’s voice is not distinctive.”
A strong brand voice serves two critical purposes: differentiating from competition (making you stand out and grab attention) and connecting with the right people (helping you break through the wall of generic, faceless corporations to cultivate emotional connections).
To find your brand voice, you need a deep understanding of your Brand Heart, target personas, and competitive landscape. Then you can iterate and refine your voice guidelines.