What is a content strategy?

A content strategy is a documented plan that outlines your content marketing goals and identifies the stories and experiences needed to achieve them. It serves as a blueprint for creating content that connects with your audience, supports your business objectives, and guides decision-making throughout your content marketing efforts.
It provides structure and direction for your entire content ecosystem, determining what stories to tell, when to tell them, how to format them, and where to distribute them to reach the right people at the right time.
A strong content strategy is both structured and flexible, providing clear guidelines while allowing for adaptation and experimentation. It establishes parameters and guideposts to keep you aligned with larger goals while remaining agile enough to respond to market changes and performance insights.