- Content distribution amplifies your marketing efforts. While creating quality content is important, distribution is what gets that content in front of your target audience. Without a strategic distribution plan, even the best content won’t make the impact it should.
- Strategic distribution helps you reach the right people at the right time. Understanding your audience’s behavior, preferred channels, and content consumption patterns allows you to distribute content where it will be most effective. This includes choosing platforms that align with your content format and audience preferences.
- A multi-channel approach ensures maximum reach. Effective SaaS content distribution integrates owned channels (your website, blog, email), earned channels (PR, social sharing), and paid channels (social ads, sponsored content) to maximize reach and engagement.
Read more → How to Craft a Content Distribution Strategy in 6 Steps