What metrics should SaaS companies track for content marketing?

Set measurable goals using the OKR method (Objectives & Key Results) to track progress and demonstrate ROI. Here are the most common marketing metrics to track by stage:
For awareness, track:
- Reach:
  - Impressions
  - Page Views
  - Unique visitors
  - Publication pickup
  - Social content (followers, likes, subscribers)
  - Email/newsletter (subscribers, unsubscribers, open rate, churn rate)
  - Organic traffic (SEO)
- Perception:
  - Brand indexes/surveys
  - Social sentiment
For consideration, track:
- Engagement:
  - Site traffic
  - Time on site
  - Lead gen rate
  - Bounce rate
  - Return rate
  - Pages per visit
  - Comments
  - Asset downloads (e-books, coupons, etc.)
For analysis, track conversions, including:
- Leads
- Qualified leads
- MQLs
- SAL
For purchase, track deals closed, upgrades, upsells.
For the loyalty stage, track satisfaction and advocacy, including:
- Referrals
- Product usage
- Customer review scores
- Product registrations
- Account renewals
- Product return rate
- Testimonials