- Establish clear brand guidelines and AI usage policies that define acceptable use cases, required human oversight levels, and specific approval processes for different types of content before publication.
- Implement a multi-step review process where AI-generated content is fact-checked for accuracy, reviewed for brand voice consistency, and edited for strategic messaging alignment before final approval by designated brand stewards.
- Create systematic feedback loops to continuously improve AI outputs by documenting common issues, refining prompts, and updating training data while maintaining transparency about AI usage with your audience (where appropriate).
Read more → How to Write AI Marketing Guidelines in 5 Steps