What Team Do You Need to Build Your Brand Strategy?

• There are six essential roles needed to build a successful brand strategy:
  • Chief Brand Officer: Ultimate brand-keeper who shepherds the brand and bridges business strategy
  • Chief Marketing Officer: Crafts marketing strategy and oversees content creation
  • Creative Director: Monitors content quality and enforces brand guidelines
  • People Ops Rep: Culture ambassador who integrates brand values into company organization
  • Brand Analyst: Translates strategy into metrics and provides insights
  • Communications Lead: Documents information and educates team members

• Multiple roles can be filled by the same person, but you need to make sure that every area is covered. As a team, the goal is to align business to brand goals, promote the brand, cultivate culture, preserve identity, and share knowledge

Read more → How to Build a Brand Team That Helps Your Business Grow