What types of AI tools are most commonly used in marketing?

Content creation and optimization tools like ChatGPT, Jasper, and Claude help generate articles, social media posts, ad copy, and subject lines while analyzing performance metrics for data-driven improvements.
Customer experience and personalization tools, including chatbots (Chatfuel, Userbot.ai), personalization platforms (Personalize), and email automation systems (Seventh Sense, Phrasee), tailor interactions based on user behavior and preferences.
Analytics and optimization tools, such as predictive analytics platforms, A/B testing tools (Optimizely), SEO optimization software (Surfer, MarketMuse), and social media management systems, help make data-driven decisions and improve campaign performance.