- The optimal balance combines AI efficiency with human creativity, where AI handles initial drafts, outlines, and research while humans provide strategic direction, authentic perspective, and final editing to ensure quality and brand alignment.
- As the Internet becomes flooded with AI-generated content (which can be generic and low value), people crave more credible content from true thought leaders. That doesn’t mean you can’t use AI to assist in the creation of that content, but you still need a human touch to enhance content with real-world experience, case studies, and unique insights.
- Hybrid content will continue to dominate, as AI-assisted content allows marketers to focus on the most important tasks that matter most.
Read more → How AI Will Affect Marketing in the Future (and How to Prepare)