Case Study / Exhibition Design


Fear of Failure &
Creative Success

About

We had the pleasure of collaborating with the Laguna College of Arts + Design (LCAD) to create a data-based exhibit on the Fear of Failure and Creative Success. The exhibition featured multiple visual constructs including infographics, interactive experiences, and data-visualization installations—all focused on the symbiotic relationship between failure and creative success.

Concept

The overall concept of the exhibit was to highlight the relationship between failure and success. We wanted to show people that failure is not only normal, it’s part of the creative process. Through failure, we learn how to cultivate and refine our ideas. That concept was at the heart of each of the installations in the exhibit.

What We Built

We created 6 installations, each with a different take on the concept of Fear of Failure and Creative Success.

Installation

01


Literary Rejections

The Power of Persistence

Writers, like most creatives, face quite a few rejections and criticisms. On the often painful path to success, some writers continue to submit their manuscripts, while others give up. Lucky for us these authors decided to persist.

Book Title & Author

Book Title & Author

Height of Book Stack = Number of Copies Sold

Height of Book Stack = Number of Copies Sold

One X = Number of Rejections From Publishers

One X = Number of Rejections From Publishers

Installation

02


Regional Perceptions of Failure

Positive Failing

Viewing failure in a positive light is essential for economic growth. If we look at individuals by region, however, the level of which they are willing to embrace failure varies.

Eraser Length = % of Respondents Who Embrace Failure

Pencils are Placed According to Region

Installation

03


Failures of Kickstarter

The Kickstarter Projects That Never Soared

Kickstarter is full of projects that raise funds successfully. To date, an incredible 44% of projects have reached their funding goals, but we wanted to take a look at how many projects are not as lucky.

# of Unsuccessful Projects, By Industry

# of Unsuccessful Projects, By Industry

Rate of Failure, By Industry

Rate of Failure, By Industry

% of Goal Reached For Unsuccessful Projects, By Industry

% of Goal Reached For Unsuccessful Projects, By Industry

Installation

04


Interactive Quiz

Are You Afraid to Fail?

To provide a piece of the exhibit that would engage attendees in a more lighthearted way and open up dialogue on failure and creative tendencies, we created an interactive quiz that attendees could participate in while the concept of failure and creative success was front of mind.

Interactive Questions

Introspective Results

Installation

05


Personal Perspective

Visual Storytelling

In this installation, we handcrafted the space using papercraft, string, wood, and handwritten typography to help viewers explore the creative subconscious.

Procrastination Breakdown

Procrastination Breakdown

Project Flowchart

Project Flowchart

Anatomy of an All-Nighter

Anatomy of an All-Nighter

Installation

06


Subjectivity of Failure

Audience vs. Critics

We looked ar ratings and reviews from IMDB, Rotten Tomatoes, and other online review sites to see if a film's reviews directly correlated to its success at the box office.

Oscar Factor

Oscar Factor

Rotten Tomato Score

Rotten Tomato Score

Time-Honored Success Stories

Time-Honored Success Stories


HIGH FIVE

“At this point in my life, I’m working on a major creative project into which I’ve put my heart and soul, and of which I’m proud—that isn’t successful. (Yet!) I’d been pretty discouraged at the lack of response, and had taken the 'day off' from working on it to go to Laguna and just stroll around and forget about what was going on (or, rather, not going on) in response to my work.

Couldn’t stop smiling when I left 'Fear of Failure and Creative Success' after coming across it in my travels. Guess if the manuscript for 'Chicken Soup for the Soul' got rejected 140 times before it saw the light of day, I can keep going on a project in which I believe. Thank you for the encouragement!”

Credits

Renee Granillo
Art Director

Remo Bangayan
Designer

Nate Butler
Design Director

Alina Makhnovetsky
Producer

Andrew Effendy
Designer

Jason Smith
Designer

Chad Giacopelli
Developer

Cale Dunlap
Developer

Partners

Catharin Eure
LCAD Graphic Design Chair

Andrea McGee Harris
Gallery Director

Dan Jensen
LCAD Professor

Julian Lozano
LCAD Student

Claudia Bertilsson
LCAD Student