Over the course of 9 months, we collaborated with the SAP team to discuss creative direction while they worked to get the green light from their side. Once approved, we were ready to build out our audio capabilities, craft the narrative, and produce the podcast series.
To start, we needed to come up with the right story, one that would blend the themes of technology and humanity, include interesting characters, and captivate with a strong storyline. To find it, we turned to Writer/Director Holt Bailey, the mastermind behind Searching for Salai.
Ultimately, we wanted a story that would appeal to a large range of listeners, including both those on the tech/B2B side and consumer side. Holt came up with a story combining time travel, history, and mystery—the perfect elements to draw people in.
The Synopsis: Art history buff and podcaster Charlotte Warburton decides to investigate what seems to be a tall tale of time travel. Jack Finney, the story’s architect, claims to be the long-time apprentice of Leonardo da Vinci, Andrea Salai. What starts as a light-hearted interview turns into a tangled investigation that challenges Charlotte’s heart and mind. Jack’s stories can be explained through technology, real-life theories of time travel, and documented events in history. He claims he has traveled to this time to teach how innovation can happen when technology, people, and data are combined. Charlotte takes her listeners on an exploration of Jack’s psyche, and gains quite a bit of self-discovery throughout the process.
To augment our production capabilities (our in-house studio was set up for just one or two people in the booth), we called in a technical producer, 2 PAs, 12-person cast, 3-person sound design/editing crew, and composer for a custom score. Simultaneously, our team designed all the visual assets necessary to promote the podcast.
Ultimately, through the creative collaboration of our talented team and partners, we created a fresh, unique piece of content that earned SAP both brand awareness and accolades. (You can listen for yourself on iTunes, Spotify, Google Podcasts, and SearchingforSalai.com.)