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Column Five Work

The Technical Side of Humans Marketing to Other Humans

  Tension between technological advancement and human connection is nothing new. As technology grows and develops, we often start to lose sight of the human element. Stories, emotion, and relationships can easily get lost in the quest for technological greatness. This is particularly true in the marketing world. The internet is a great example of…

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Which Star Wars Planet Should You Vacation To?

Imagine a time when you don’t have to take a boring vacation to places like Hawaii, Europe, or Tokyo. Instead you’ll travel across the galaxy to far-off planets such as: Endor, Naboo, and Coruscant. You’d be able to walk with Gungans, fight alongside Jedi masters, and bet on podracing. That’s the world this nerd wants…

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Infographic – Americans’ Views On Mobile Etiquette

Mobile Etiquette According To Americans We’ve all had that mobile etiquette situation before: You’re at Chili’s enjoying those Texas Cheese Fries, when you spot a family sitting across the aisle. No one’s talking to each other because they’re all busy scrolling through random hashtags on Instagram or watching Aunt Brenda’s snap story. Or worse: You’re at a…

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On The Grid – The Designer’s Neighborhood Guide

Our good friends at Hyperakt asked us to be a part of their new project, On The Grid, a user-friendly guide to local communities. This project has been a huge collaboration with multiple creative agencies around the United States. The idea originally came to Hyperakt after they moved to their office in Brooklyn. They found…

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Halloween Infographic – Most Popular Costumes By Year

The weather is changing, pumpkin-spiced everything is available at Starbucks, and your local grocery store already has Christmas decorations out: It must be Halloween! We teamed up with the great people at PopSugar to create this Halloween infographic on the most popular costumes over the last 20 years. So put away your toothbrush and cancel…

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Back To School Shopping Schedule

It’s late August and that means back to school season is almost over. All your shopping is done…right? Well, according to some new MasterCard Research 26% of people don’t complete back to school shopping until after the school year has already started.

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The Science Behind Why Native Ads Work

Content is only as good as a brand’s ability to share it. As content saturates the marketplace, however, sharing has become a bit more complicated. To help provide some answers, we teamed up with Sharethrough to create this interactive microsite on The Science Behind Native Ads. The microsite visualizes native ads’ superiority to banner ads…

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Media Use in the Middle East – Northwestern University in Qatar

We’ve had the pleasure of collaborating with Northwestern University in Qatar (NUQ) for the last three years. Every year, NUQ conducts a survey about Media Use In The Middle East. Our team then creates a website and interactive data tool that helps users dig into the survey data. More than 6,000 respondents across six Arab countries were…

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Partner Spotlight: Robin Hood Foundation Annual Report

Project Spotlight: Robin Hood Foundation Annual Report We recently had the honor of partnering with Robin Hood Foundation (RHF) to develop their 2014 Annual Report. An NYC-based non-profit organization with a mission to fight poverty, RHF’s multiple community programs serve New York’s poor. We are very proud of this project, which was fulfilling for our…

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Project Snapshot: Mashable’s “Something’s Got to GIF” Interactive Poll and Infographics

In this project snapshot, we take a look at Mashable’s “Something’s Got to GIF” interactive poll and infographics.

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