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Content Distribution

Popsugar’s Expert Tips on How to Run the Best Brand Snapchat

If you want to engage a Millennial audience, Snapchat is your friend. In this interview, POPSUGAR gives us their tips for running the best brand Snapchat.

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How Consumers Really Use Snapchat

THIS POST ORIGINALLY APPEARED ON NEWSCRED Since its inception in 2011, Snapchat has taken the messaging world by storm. Everyone wants a piece of the empire that 24-year-old CEO and Co-founder Evan Spiegel built, but marketers still have not figured out how to reach Snapchat’s elusive millennial audience. One year ago almost to the day, Snapchat launched…

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8 Mandatory Motion Graphic Distribution Tactics

Motion graphics are amazing. Sure, they aren’t time travel or teleportation, but tech doesn’t always have to be a sliding scale, okay? Actually, taken a step farther, “video” is pretty much a secret password for grabbing a person’s attention. By now, you could even make the argument that group-watching YouTube videos has far-surpassed baseball as…

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Online Video Stats Every Marketer Should Know

Demand for online video has increased dramatically over the last year. Marketers, practitioners, creatives, executives, and even magicians are engaging with online video in record-setting numbers. The reason is rather simple: Online video is a great content experience that works well on any device, typically distilling information down to a very clear and concise form. After…

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11 Reasons Why You Need An Online Video Strategy

Videos are a big deal right now. They’ve gone from being part of the plan to being the plan. Consumer popularity, ad spend, quality—all of it’s going up. And this isn’t some doofus momentary trend either (I’m forever looking at you, LaserDisc). Video isn’t just here to stay; it’s still continuing to grow. Video is…

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11 Ways Microcontent Gives Your Brand an Advantage

When it comes to the content you create and where and when you post it, it’s important to consider your audience.On the go and always distracted, they’re often more available for a quick snack rather than an entire formal dinner party. Lower the barrier to your content’s success, and fill a spoon instead of a…

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4 Benefits of a Long-Term Content Strategy

Why invest in a content strategy? Here are 4 benefits of a long-term content strategy.

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Free E-Book: How to Build a Long-Term Content Strategy in a Real-Time World

Download our free e-book, “How to Build a Long-Term Content Strategy in a Real-Time World,” to learn why the right strategy can help achieve your business goals.

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Ask An Editor: How Do You Create Amazing Content?

This post originally appeared on NewsCred. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating? With our new “Ask an Editor” series, we’ll reveal key takeaways from journalists on how to create amazing content. My first interview…

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3 Predictions for the Future of Infographics

2015 is right around the corner, and it’s time to start thinking about what your visual content will look like in the new year. With new publishing platforms and more formats available to brands than ever before, infographics are evolving in very specific ways. Here, we outline the three trends we think we’ll see more of. Take a look, and let us know what trends you think are on the horizon.

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