Videos are a big deal right now. They’ve gone from being part of the plan to being the plan. Consumer popularity, ad spend, quality—all of it’s going up. And this isn’t some doofus momentary trend either (I’m forever looking at you, LaserDisc). Video isn’t just here to stay; it’s still continuing to grow. Video is…
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This post originally appeared on NewsCred. It’s often said that to achieve success in content marketing, brands should “act like a publisher.” But how do publishers act? What should brands specifically be emulating? With our new “Ask an Editor” series, we’ll reveal key takeaways from journalists on how to create amazing content. My first interview…
2015 is right around the corner, and it’s time to start thinking about what your visual content will look like in the new year. With new publishing platforms and more formats available to brands than ever before, infographics are evolving in very specific ways. Here, we outline the three trends we think we’ll see more of. Take a look, and let us know what trends you think are on the horizon.
In this project snapshot, we take a look at Mashable’s “Something’s Got to GIF” interactive poll and infographics.
This post originally appeared on NewsCred. At their talk at the 2014 #ThinkContent Summit, Dell’s Managing Editor Stephanie Losee and Forbes’ CRO Mark Howard discussed how brand journalism became a dirty word despite emerging as a lifeboat for the journalism industry. “There were a lot of great journalists who lost work because the economics of…
Some brands just know how to do social right. Here are 5 lessons luxury brands can learn from Rolex.
“The Tonight Show with Jimmy Fallon” is a content marketing machine, but it’s more than just funny stuff. Here are the lessons marketers can learn from this master entertainer.
Without a solid content distribution strategy, your content won’t reach the audience it should. But how do you know where to put your content distribution efforts? This infographic breaks down the different distribution channels, showing you how each can benefit your content. Check out the graphic, and for more on effectively distributing your content, download The Ultimate Guide to Content Distribution.
Michael Brenner of NewsCred gives a recap of the three themes that emerged from Adweek this year. Learn about the 3 ways brands can succeed as advertising and technology evolve.