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Interviews

How to Deliver True Value with Account-Based Marketing

In this Q&A, Microsoft’s Jeff Marcoux explains how account-based marketing bridges the gap between marketing and sales to deliver value to your customers.

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How NewsCred Faces the Challenge of Marketing to Marketers

Think marketing to your audience is tough? In this Q&A, Brand Marketing Manager Alexa Biale dives into how NewsCred tackles marketing to marketers.

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How to Boost Your Traffic with CoSchedule’s Genius Content Strategy

CoSchedule’s content increased their traffic sixfold in two years. In this Q&A, they share their step-by-step approach to content strategy and execution.

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What You Can Learn from LinkedIn’s Content Strategy

In this Q&A, LinkedIn’s Alex Rynne dishes on how the company tackles content strategy, offers tips on how you can benefit from the platform, and more.

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How to Get Top Publishers to Feature Your Infographics

Want to get your infographics published? In this Q&A, Mike Nudelman, Graphics Editor at Business Insider, tells you how to get on an editor’s radar.

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Popsugar’s Expert Tips on How to Run the Best Brand Snapchat

If you want to engage a Millennial audience, Snapchat is your friend. In this interview, POPSUGAR gives us their tips for running the best brand Snapchat.

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Q&A: Toby Sterrett of Simple Talks Design and Data in the Banking World

When you visit your bank’s website or get your new debit card in the mail, the last word that probably comes to mind is “beautiful.” But we have to say that Simple, a new banking company whose beautiful design embodies its name, is definitely not a regular banking company. At every touchpoint, from custom reports…

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Q&A: Why Metrico’s Game Designers Were Inspired by Infographics

This post originally appeared on Visage. Infographics are more than mainstream; they’re moving into the immersive entertainment world. The new video game Metrico (great name, even better tagline: A Game About Infographics and Free Will), was inspired by—of all things—infographics. Mirroring the minimalist infographic design aesthetic and gamifying users’ data input, Metrico combines all our…

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A Conversation with Krochet Kids intl. on the Inspiration, Challenges, and Triumphs of Running a Non-Profit Apparel Brand

Column Five recently helped Krochet Kids intl. produce their annual report, a unique opportunity to flex our creative muscles. Inspired by the organization’s work, we chatted with KK intl.’s CEO and Cofounder Kohl Crecelius about the creative challenges of running a non-profit apparel company that challenges traditional models of, well, everything.

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How to Get Millennials to Love Your Content: VICE’s Magic Formula

If anyone knows how to capture the hearts and minds of the youth of America (and elsewhere), it’s VICE. And they’ve done it sucessfully for more than one generation. Now that everyone’s sights are set squarely on Millennials, the next generation of big spenders, marketers are frequently turning to the bad-boy-of-publishing-turned-media magnate who — despite…

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