We talked with Megan Golden, Group Manager of Global Content Marketing for LinkedIn, about the value of visual content, marketing mistakes, and more.
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Interviews
In our latest Q&A, BrightFunnel’s Dayna Rothman shares her thoughts on pop culture content, why B2C nails content marketing, and more.
Q&A: Lucidworks CMO Keith Messick thinks a lot of marketing sucks—for good reason. Here, he talks about overcoming marketing challenges and more.
In our most recent Q&A, Victoria Chin of Dropbox gives us a behind-the-scenes look at Dropbox’s marketing strategy, explains the team’s philosophy on failure, and more.
In this Q&A, Senior Content Marketing Manager Ellen Gomes of Marketo shares her thoughts on how to stay inspired, avoid burnout, and make truly great content.
In this Q&A, Zendesk Senior Creative Brand Manager Ethan Kanat chats about rebrands, creativity, and his path from punk musician to brand manager.
In our latest interview, HubSpot’s Marketing Blog Editor Carly Stec chats about the challenges and rewards of building a brand publication.
In this interview, Laura Winkenbach of Zenefits tells us why content is the key to creating strong customer relationships.
In this Q&A, Andrew Nesbit of Course Hero tells us how the brand maintains an engaged community via user-generated content.
In this Q&A, Microsoft’s Jeff Marcoux explains how account-based marketing bridges the gap between marketing and sales to deliver value to your customers.