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Interviews

Q&A: How HubSpot Keeps Its Content Machine Running

In our latest interview, HubSpot’s Marketing Blog Editor Carly Stec chats about the challenges and rewards of building a brand publication.

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How Zenefits Uses Content to Build Strong Relationships

In this interview, Laura Winkenbach of Zenefits tells us why content is the key to creating strong customer relationships.

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How Course Hero Built a Brand on User-Generated Content

In this Q&A, Andrew Nesbit of Course Hero tells us how the brand maintains an engaged community via user-generated content.

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How to Deliver True Value with Account-Based Marketing

In this Q&A, Microsoft’s Jeff Marcoux explains how account-based marketing bridges the gap between marketing and sales to deliver value to your customers.

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How NewsCred Faces the Challenge of Marketing to Marketers

Think marketing to your audience is tough? In this Q&A, Brand Marketing Manager Alexa Biale dives into how NewsCred tackles marketing to marketers.

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How to Boost Your Traffic with CoSchedule’s Genius Content Strategy

CoSchedule’s content increased their traffic sixfold in two years. In this Q&A, they share their step-by-step approach to content strategy and execution.

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What You Can Learn from LinkedIn’s Content Strategy

In this Q&A, LinkedIn’s Alex Rynne dishes on how the company tackles content strategy, offers tips on how you can benefit from the platform, and more.

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How to Get Top Publishers to Feature Your Infographics

Want to get your infographics published? In this Q&A, Mike Nudelman, Graphics Editor at Business Insider, tells you how to get on an editor’s radar.

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Popsugar’s Expert Tips on How to Run the Best Brand Snapchat

If you want to engage a Millennial audience, Snapchat is your friend. In this interview, POPSUGAR gives us their tips for running the best brand Snapchat.

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Q&A: Toby Sterrett of Simple Talks Design and Data in the Banking World

When you visit your bank’s website or get your new debit card in the mail, the last word that probably comes to mind is “beautiful.” But we have to say that Simple, a new banking company whose beautiful design embodies its name, is definitely not a regular banking company. At every touchpoint, from custom reports…

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