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Interviews

BrightFunnel’s Dayna Rothman on the Difference Between Good and Great Content

In our latest Q&A, BrightFunnel’s Dayna Rothman shares her thoughts on pop culture content, why B2C nails content marketing, and more.

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Q&A: Lucidworks CMO Keith Messick on Good Marketing vs. Total BS

Q&A: Lucidworks CMO Keith Messick thinks a lot of marketing sucks—for good reason. Here, he talks about overcoming marketing challenges and more.

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Dropbox’s Victoria Chin on the Challenges of Changing Brand Perception

In our most recent Q&A, Victoria Chin of Dropbox gives us a behind-the-scenes look at Dropbox’s marketing strategy, explains the team’s philosophy on failure, and more.

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Ellen Gomes of Marketo on Masterminding a Marketing Blog

In this Q&A, Senior Content Marketing Manager Ellen Gomes of Marketo shares her thoughts on how to stay inspired, avoid burnout, and make truly great content.

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Q&A: Ethan Kanat of Zendesk on Rebranding & Creativity

In this Q&A, Zendesk Senior Creative Brand Manager Ethan Kanat chats about rebrands, creativity, and his path from punk musician to brand manager.

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Q&A: How HubSpot Keeps Its Content Machine Running

In our latest interview, HubSpot’s Marketing Blog Editor Carly Stec chats about the challenges and rewards of building a brand publication.

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How Zenefits Uses Content to Build Strong Relationships

In this interview, Laura Winkenbach of Zenefits tells us why content is the key to creating strong customer relationships.

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How Course Hero Built a Brand on User-Generated Content

In this Q&A, Andrew Nesbit of Course Hero tells us how the brand maintains an engaged community via user-generated content.

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How to Deliver True Value with Account-Based Marketing

In this Q&A, Microsoft’s Jeff Marcoux explains how account-based marketing bridges the gap between marketing and sales to deliver value to your customers.

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How NewsCred Faces the Challenge of Marketing to Marketers

Think marketing to your audience is tough? In this Q&A, Brand Marketing Manager Alexa Biale dives into how NewsCred tackles marketing to marketers.

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