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Top Converting B2B Marketing Tactics

A new report from Marketo customers shows the top converting B2B marketing tactics. The chart below represents average conversion rate (from lead to opportunity) by acquisition channel across all Marketo customers. With referrals and inbound tactics showing the highest conversion rates, it’s easy to see why more companies are investing in content marketing strategies.

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Millennials Take Over American Workforce

2015 marks the first year in which the Millennial Generation has become the dominant generation in the American workforce. A generation that was born post-internet, and raised with mobile technology has now officially taken over the reigns as the highest employed generational group. This article from Business Insider shows some other interesting ways the American…

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Americans and Their Pets: A Story About Spending

Working at a data-visualization agency has its perks. You’re constantly exposed to new data and interesting stories. Some data sets, however, leave me thinking in Queen lyrics: Is this the real life, or is this just fantasy? In a new study by the American Pet Products Association, we learn that Americans are set to spend $60 billion…

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Big Data Explained In One Chart

Every day, we create 2.5 quintillion bytes of data. This data comes from everywhere: sensors used to gather climate information, posts to social media sites, digital pictures and videos, purchase transaction records, cell phone GPS signals, and Spotify music downloads. Put it is this way, anything you do over the web is being tracked. With…

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Marketing Budgets Shift Heavily To Content Marketing

According to the 2015 B2B Content Marketing Trends study by Content Marketing Institute there is a correlation between effectiveness and the amount of budget allocated to content marketing. The most effective marketers allocate 37%, on average, whereas the least effective allocate 16%. Below is a breakdown of how marketers are allocating budget towards content marketing…

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Ad-Blocking Costing Publishers Billions In Revenue

The number of consumers using ad blocking software worldwide has increased 41% year-on-year to 198 million monthly active users, according to a report published Monday by PageFair and Adobe. While that figure may only represent 6% of the global web population, ad blocking is expected to cost publishers more than $21.8 billion in 2015 in…

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In Honor of His New Album, We Animated Dr. Dre’s Iconic Album Covers

In honor of his new album, we animated Dr. Dre’s iconic album covers. Make sure your speakers are on.

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Want Paid Parental Leave? Work for a Tech Company

Want paid parental leave? Work for a tech company. New policies are providing benefits to both fathers and mothers.

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Marriage and Divorce In America: The Data

High-profile divorces have made headlines this week, but we know it’s not that uncommon. Here’s the data for divorce and marriage in America.

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Most of the World’s Water Is Undrinkable

Water scarcity is a huge threat, because most of the world’s water is undrinkable. How much fresh water is there on Earth?

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