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Video Direction & Production

10 Expensive Video Production Mistakes We’ve Made (So You Don’t Have To)

Many things can go wrong during video production, costing time and money. Learn from our mistakes to make sure your next shoot is pain-free.

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Should You Produce an Explainer Video?

An explainer video can do wonders for your site—if it aligns with your goals. Here are four questions to ask to find out if you need an explainer video.

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How to Choose a Video Agency

If your brand plans to create video, you might need a little help. Here are some things to keep in mind when choosing a video agency.

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How to Crush Content Marketing: Invest in Online Video

Online video is on the rise, creating more touchpoints than ever. If your brand isn’t leveraging it, you’re missing out.

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We Do Good Work With Good People Video

Every quarter, we spend one workday trying to creatively innovate something at our company—known internally as “Hack Day.” Most recently, we sought to communicate a very central brand message: We Do Good Work With Good People. It may sound a bit vague or lofty, but this phrase has become our driving force and sense of purpose….

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Online Video Stats Every Marketer Should Know

Demand for online video has increased dramatically over the last year. Marketers, practitioners, creatives, executives, and even magicians are engaging with online video in record-setting numbers. The reason is rather simple: Online video is a great content experience that works well on any device, typically distilling information down to a very clear and concise form. After…

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11 Reasons Why You Need An Online Video Strategy

Videos are a big deal right now. They’ve gone from being part of the plan to being the plan. Consumer popularity, ad spend, quality—all of it’s going up. And this isn’t some doofus momentary trend either (I’m forever looking at you, LaserDisc). Video isn’t just here to stay; it’s still continuing to grow. Video is…

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10 Qualities Every Good Explainer Video Needs

Everyone likes learning something new. After all, that’s what’s made Wikipedia the closest thing the Internet has to an omnipotent being. Keep that interest in mind as you create your content. Your audience is a curious batch, no matter who they are, which is why explainer videos are perfect for any target audience. Explainer videos…

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Visual Content Marketing On The Rise

The folks at Hubspot recently released a set of visual content marketing statistics. Since the stats are solely focused on how visuals are used in content marketing efforts, we were immediately drawn to this article and its findings. As people who create visual content every day, it’s reassuring to see how these efforts are resulting in higher engagement and…

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Work of the Week: The Millennial Rebuttal, Roasting a Turkey, and More

Each week we showcase a few completed projects. In this Work of the Week: the Millennial rebuttal, roasting a turkey, and more.

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