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Video Direction & Production

3 Reasons Someone Will Watch Your Video

Making an engaging audience isn’t as hard as you think. Our latest video project taught us 3 reasons someone will watch your video.

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Did That Tesla Ad Really Cost $1,500?

(This post originally appeared on Ad Age.) I think outer space is pretty awesome. If you’re like me in this regard, you were probably blown away by Tesla’s “Modern Spaceship” spec ad created by Everdream Pictures—a production company founded by recent college grads—which takes us on a journey to the final frontier. You probably also read the…

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Announcing the My Status Is Not a Secret Project

A few months ago, a Column Five partner and friend, Parker Trewin, disclosed to us that he has been living with HIV for the last decade. He decided to share his HIV status publicly—including telling his parents for the first time—in honor of his 54th birthday, to celebrate life and help eliminate the stigma surrounding…

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Column Five Heads to SXSW

Column Five is heading to SXSW. Check out our video—and let us know if you’re going too.

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“Child of the 90s” named 3rd most watched YouTube Ad of 2013

We’re proud to announce that Column Five’s “Child of the 90s” viral video with Microsoft Internet Explorer was named the 3rd most watched YouTube Ad of 2013. Watch the video, and check out our behind-the-scenes recap.

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Behind the Scenes: “Child of the ’90s” Video for Microsoft’s Internet Explorer

A unique behind-the-scenes look at the “Child of the ’90s” viral video, made in partnership with Microsoft Internet Explorer.

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Exploring Motion Production: Animated Infographics, Explainer Videos, and Viral Videos

Motion graphics and videos engage your audience in unique ways. Here, Creative Director Nick Miede explains why these mediums are so effective.

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