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Visual Language

How To Make Sure Your Branded Content Is Actually On Brand

Find out why branded content matters, and follow our tips to create cohesive, consistent content that tells your brand story—every time.

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How to Choose Colors for Your Brand Identity (and Why It Matters)

Color plays a powerful role in your brand identity. Find out why it matters, how it benefits your brand, and how to build the perfect color palette.

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How to Create a Powerful Brand Identity (A Step-by-Step Guide)

Need to design a brand identity? Follow this simple process to design a beautiful, effective, and flexible brand identity that will grow with your brand.

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How to Make Your Infographics Match Your Visual Language

Infographics are a great branding tool, but only if they’re easily recognizable. Try these 5 steps to ensure your infographics reflect your visual language.

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The 4 Things Your Brand Style Guide Is Missing

Your brand is communicating in more ways than ever, using new tools and mediums to get your message across. From tweets and annual reports to infographics and sales collateral, your content reaches many audiences, both internal and external. And at each touch point, a unified visual identity is necessary to create a consistent brand experience. A robust brand style guide is the best way to ensure that visual presentation is unified, but your brand managers and designers will only adhere to what’s included.

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3 Things You Can Learn from Poler’s Instagram

Some brands just know how to kill it on social. Here are 3 things you can learn from Poler’s Instagram.

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Why Smart Companies Should Put Design First

Your aesthetic presentation can seriously influence the perception and success of your brand. Here’s why smart companies should put design first.

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Check Out Our New E-Book: A Business Guide to Visual Communication

Check out our new e-book, “A Business Guide to Visual Communication.” Learn how to apply visual thinking to your business content for maximum impact.

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Developing a Visual Language: USA Today’s Graphics Rebranded

Column Five was lucky to partner with USA Today to refresh the newspaper’s visual language. Check out the results.

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