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Visual Language

A Step-by-Step Guide to Creating a Powerful Brand Identity

A strong brand identity takes critical thinking and creative work. Here’s how we build a flexible visual language from scratch.

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The 4 Things Your Brand Style Guide Is Missing

Your brand is communicating in more ways than ever, using new tools and mediums to get your message across. From tweets and annual reports to infographics and sales collateral, your content reaches many audiences, both internal and external. And at each touch point, a unified visual identity is necessary to create a consistent brand experience. A robust brand style guide is the best way to ensure that visual presentation is unified, but your brand managers and designers will only adhere to what’s included.

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How Color Boosts Your Branded Content

Good design appeals to the brain’s visual communication system, making your content more impactful. Here’s how color boosts your branded content.

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3 Things You Can Learn from Poler’s Instagram

Some brands just know how to kill it on social. Here are 3 things you can learn from Poler’s Instagram.

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Why All Your Content Needs to be Branded

Because everything you create is a reflection of your brand, a cohesive presentation is vital. Read on to learn why all your content needs to be branded.

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Why Smart Companies Should Put Design First

Your aesthetic presentation can seriously influence the perception and success of your brand. Here’s why smart companies should put design first.

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Check Out Our New E-Book: A Business Guide to Visual Communication

Check out our new e-book, “A Business Guide to Visual Communication.” Learn how to apply visual thinking to your business content for maximum impact.

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Branding with Infographics: How to Build a Visual Language for Your Company

Everything your company creates is a reflection of your brand, including infographics. That’s why a powerful visual language is the key to consistency.

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Developing a Visual Language: USA Today’s Graphics Rebranded

Column Five was lucky to partner with USA Today to refresh the newspaper’s visual language. Check out the results.

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