Your brand is communicating in more ways than ever, using new tools and mediums to get your message across. From tweets and annual reports to infographics and sales collateral, your content reaches many audiences, both internal and external. And at each touch point, a unified visual identity is necessary to create a consistent brand experience. A robust brand style guide is the best way to ensure that visual presentation is unified, but your brand managers and designers will only adhere to what’s included.