A strong brand identity takes critical thinking and creative work. Here’s how we build a flexible visual language from scratch.
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with good people.
Your brand is communicating in more ways than ever, using new tools and mediums to get your message across. From tweets and annual reports to infographics and sales collateral, your content reaches many audiences, both internal and external. And at each touch point, a unified visual identity is necessary to create a consistent brand experience. A robust brand style guide is the best way to ensure that visual presentation is unified, but your brand managers and designers will only adhere to what’s included.
Good design appeals to the brain’s visual communication system, making your content more impactful. Here’s how color boosts your branded content.
Some brands just know how to kill it on social. Here are 3 things you can learn from Poler’s Instagram.
Because everything you create is a reflection of your brand, a cohesive presentation is vital. Read on to learn why all your content needs to be branded.
Your aesthetic presentation can seriously influence the perception and success of your brand. Here’s why smart companies should put design first.
Check out our new e-book, “A Business Guide to Visual Communication.” Learn how to apply visual thinking to your business content for maximum impact.
Everything your company creates is a reflection of your brand, including infographics. That’s why a powerful visual language is the key to consistency.
Column Five was lucky to partner with USA Today to refresh the newspaper’s visual language. Check out the results.
We partnered with new coffee company Trezo d’Haiti Coffee to create a new brand and visual language, from packaging to logo. Check out the final product.