How To Build A Long-Term Strategy In A Real-Time World
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Content marketing can be chaos in a real-time world.
You’re tasked with creating content around the latest trends, while still serving your core audience and making sure everything you do aligns with your long-term goals.
How do you stay sane?
With a well-crafted, long-term strategy that has built-in flexibility and a solid foundation, letting you fill in your content needs as you go—even if (and when) your larger goals change.
What You Will Learn
- Why a long-term strategy saves you time, energy, and money
- How to identify your objectives
- What type of content will serve your objectives
- How to map content to your objectives
- How to effectively schedule content