We love any and every opportunity to create visually stunning and impactful interactive infographics, especially when there’s a great story to tell. Enter Lucidworks, our long-time creative partners. When the team needed us to help them visualize the story of dark data—a meaty subject—we were ready to go.
Our collaboration resulted in this beautiful interactive, The Data That Lies Beneath, which we’re excited to share here. It’s a deep dive into the subject of big data, focusing specifically on the problem of dark data (big data that goes unanalyzed).
The project was both exciting and challenging, a mix of all our favorite things: great data and a great story. There were many moving parts, from story and wireframes to design and development, and we enjoyed collaborating with the Lucidworks team at every stage.
To share a little bit of the process, we’re giving you a behind-the-scenes look at the project, from sketches to final product. Check out the Lucidworks case study and enjoy the interactive below:
Crushing on interactive infographics lately? Enjoy our roundup of 101 awesome interactive infographics and learn about the 7 ways interactive infographics can tell your story.