Marketing Budgets Shift Heavily To Content Marketing

According to the 2015 B2B Content Marketing Trends study by Content Marketing Institute there is a correlation between effectiveness and the amount of budget allocated to content marketing. The most effective marketers allocate 37%, on average, whereas the least effective allocate 16%. Below is a breakdown of how marketers are allocating budget towards content marketing efforts in 2015.

Approximately what percentage of your organization’s total marketing budget (not including staff) is spent on content marketing?

Marketing Spend