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content marketing

The Holidays Explained In 5 Charts

It’s that time of year again. Your uncle from Michigan is sleeping on your favorite recliner, your Grandma is making fun of your mom’s cooking, and your sister brought home her new boyfriend—who for some reason, only talks about the perfect climate for growing kale. It’s the holidays: the most wonderful time of the year….

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China’s Air Pollution Experiment

Let’s clear the air, here. China’s air pollution is far from optimal. However, they recently conducted an experiment that drastically reduced emissions. Earlier this September, China held its 70th anniversary of World War II in Beijing. In preparation of the event, the Chinese government banned 2.5 million cars during the 2 weeks leading up to…

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5 Halloween Charts That Will Make You Shriek

All Hallows Eve is upon us. That amazing time of year when you can hang a bloody skeleton from a flag poll, and everyone goes about their day like nothing is out of the ordinary. Aside from trying to scare the happiness out of every child on your block, Halloween has quickly turned into a…

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Online Video Stats Every Marketer Should Know

Demand for online video has increased dramatically over the last year. Marketers, practitioners, creatives, executives, and even magicians are engaging with online video in record-setting numbers. The reason is rather simple: Online video is a great content experience that works well on any device, typically distilling information down to a very clear and concise form. After…

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On The Grid – The Designer’s Neighborhood Guide

Our good friends at Hyperakt asked us to be a part of their new project, On The Grid, a user-friendly guide to local communities. This project has been a huge collaboration with multiple creative agencies around the United States. The idea originally came to Hyperakt after they moved to their office in Brooklyn. They found…

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6 Infographic Design Tips Every Marketer Should Know

Brands are realizing the importance of visual content to their content marketing initiatives. Under the visual content umbrella, infographics are a major talking point for brands, publishers, and third-party content hubs. Like all visual content, infographics have the ability to make complex information more comprehensible and engaging for people. That is, if the infographic is…

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Visual Content Helps Marketers Tell Better Brand Stories

As a content marketing agency, we’re always looking for opportunities to help brands tell their stories in engaging and meaningful ways. As technology advances and new tools integrate in the marketplace, an interesting phenomenon occurs: The way we digest and experience content changes. Consider the news. Think about how we followed current events 20 years…

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11 Reasons Why You Need An Online Video Strategy

Videos are a big deal right now. They’ve gone from being part of the plan to being the plan. Consumer popularity, ad spend, quality—all of it’s going up. And this isn’t some doofus momentary trend either (I’m forever looking at you, LaserDisc). Video isn’t just here to stay; it’s still continuing to grow. Video is…

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How Your Company Culture Can Help Your Content Marketing

A business is more than a compilation of spreadsheets or even a specific product/service. A business is more personal, more human. It’s a collection of minds, personalities, and attitudes. These human elements subconsciously communicate to customers WHY your business exists. Simon Sinek said it best, “People don’t buy what you do; they buy why you…

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The Science Behind Why Native Ads Work

Content is only as good as a brand’s ability to share it. As content saturates the marketplace, however, sharing has become a bit more complicated. To help provide some answers, we teamed up with Sharethrough to create this interactive microsite on The Science Behind Native Ads. The microsite visualizes native ads’ superiority to banner ads…

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