According to a new study by Pulse Point, the top barrier for marketers in creating more content is the “lack of resources/budget to deliver high-quality content efficiently.” We took that challenge to heart and decided to come up with a solution. Our answer? A new content marketing program called Newsroom Creative. At the heart of…
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The folks at Hubspot recently released a set of visual content marketing statistics. Since the stats are solely focused on how visuals are used in content marketing efforts, we were immediately drawn to this article and its findings. As people who create visual content every day, it’s reassuring to see how these efforts are resulting in higher engagement and…
This post originally appeared on NewsCred. In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it? It reminds me of the classic journalism approach of answering the who, what,…
Everyone in the content marketing industry is in the same boat when it comes to searching for a way to quantify the value of what they do everyday. How do you measure engagement? Can you really know what’s going on in the brain of a potential buyer just by the amount of time they spend on your page? What do metrics like click-through rates and social shares really mean in relationship to sales?
In anticipation of NewsCred’s 2014 Content Marketing Summit , David Lang and Vin Farrell sat down to offer a sneak peek into their content marketing philosophies.
Column Five cofounder Ross Crooks tells us why some companies will never win with content marketing.
The Big Game was big on content marketing. Here are 5 content strategies brands used for the 2014 Super Bowl.